Kit + Ace
Event Management | Public Relations | Influencer Management
TESTIMONIAL COMING SOON!
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The Ask
Kit + Ace, a modern apparel brand known for its technical comfort and elevated everyday essentials, came to us with a goal to drive consumer awareness and consideration through various public relations strategies. They were looking to create meaningful brand moments that would resonate with their target audience and cut through the noise of the retail industry. To achieve this, they needed support with event management, influencer identification and engagement, and strategic public relations—aimed at amplifying their brand presence and driving connection during a key retail periods.
The Solution
To support Kit + Ace’s brand goals, we developed and executed two dynamic pop-up events in Calgary's Market Mall and Toronto's Eaton Centre, creating immersive brand experiences that fostered direct consumer engagement. We identified and managed key influencers and media outlets that aligned with the brand’s ethos, coordinating engaging content that drove authentic social buzz and a social reach of 52,077 accounts. In addition, we led all public relations efforts surrounding Kit + Ace’s acquisition by Unity Brands Inc. in 2023, including press release development and media outreach—ensuring consistent, strategic messaging during a pivotal business milestone.
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