Meet the team
Big Ideas.
Big Results.
Big Ears.
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Hot Rod Communications achieves remarkable results by igniting brands, amplifying their reach and empowering them to dominate the market with a perfect blend of creativity, strategy and out-of-the-box thinking.
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Oh yeah, and we have a donkey named Hot Rod.
Christina Bullock
Founder and CEO
Christina Bullock is a strategic communications and marketing professional with over two decades of experience helping brands connect, grow, and thrive. Known for her ability to turn complex challenges into clear, creative solutions, Christina brings a thoughtful and integrated approach to everything she does—from brand campaigns to major national events.
Her career has spanned corporate, nonprofit, and grassroots organizations, giving her a deep understanding of how to build trust, tell meaningful stories, and manage reputation in a fast-paced world. Christina’s work blends big-picture strategy with hands-on execution, ensuring that every campaign, media pitch, and activation aligns with the values and goals of the client.
She has led cross-functional marketing and PR initiatives across Canada, built long-standing media relationships, and supported brands through everything from launches to crisis moments.
She’s worked alongside executive teams, media, and community partners, always focused on creating impact through clarity, consistency, and connection.
Christina believes exceptional communications start with listening, and that the most powerful stories are grounded in truth, purpose, and heart.
Christina lives on a small farm outside of Calgary with her husband, Shawn, and their two kids, Harper (6) and Brax (2). Her fur family includes two cats, four horses and a miniature donkey named Hot Rod (aka Boss Man).
Alannah Higuchi
Account Manager
Alannah Higuchi is a motivated and ambitious Account Manager, passionate about working with amazing clients and helping them reach their goals. With a keen eye for detail and a drive for excellence, she strives to contribute positively to our team and make a meaningful impact. Having completed a bachelor’s degree in English Literature, Alannah possesses a solid foundation in the fundamental principles of communication. She is continuously seeking opportunities to expand her knowledge and stay at the forefront of emerging trends in the marketing and communications sectors. She has honed her problem-solving, critical thinking and customer skills over 11 years of work in the service industry. Due to a background in bookkeeping, her project management, data analysis and organizational capabilities are exceptional.
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With a strong work ethic, a positive attitude and a passion for communications, Alannah is ready to embrace the opportunities that come her way. She looks forward to leveraging her skills and enthusiasm to make valuable contributions to the company. When she isn’t performing research or creating content, Alannah loves to explore hiking trails, hit the lake, or enjoy great food.
Alannah lives in Chilliwack, BC with her dog Kobe and her cat Tofu!
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Laira Ocampo
Account Coordinator
Laira Ocampo is a dedicated and seasoned Account Coordinator with ten years of expertise in the digital industry, specializing in Influencer Marketing and Social Media. She began her digital career with ABS-CBN, the largest media outlet in the Philippines, and later worked with Warner Music Philippines. Through these roles, Laira has honed her skills and has been part of impactful digital strategies and campaigns that resonate with diverse audiences, developing a keen understanding of the digital landscape and the nuances of audience engagement.
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Now in Canada, Laira is committed to making a significant impact by collaborating with our clients to create exceptional campaigns. Her core work involves building meaningful connections and delivering outstanding results. With her creativity and dedication, Laira consistently brings fresh ideas and enthusiasm to all her projects, ensuring client satisfaction and success. She believes in the power of authentic storytelling and leverages her expertise to craft compelling narratives that drive engagement and results.
Outside of work, Laira enjoys cooking and binge-watching her favourite Netflix series. She lives in downtown Calgary, a vibrant area known for its food scene. She has a Pomeranian dog named Pria who is currently in the Philippines.
Kolby MacNaughton
Account Administrator
Kolby MacNaughton is an eager and enthusiastic Account Administrator with a passion for working with others, keeping up with trends, and building strong, authentic connections. With a Marketing degree from the University of Lethbridge and a background in retail, agriculture, oil and gas, and customer service, Kolby brings a unique mix of adaptability, professionalism, and personality to his role. Growing up in Brooks, Alberta, gave him a deep appreciation for community, a strong work ethic, and the ability to think creatively when resources are limited.
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Kolby thrives on setting goals and seeing them through—whether he’s managing account details, streamlining systems, or supporting his team with high energy and a positive attitude. He’s a self-starter with strong attention to detail and a clear understanding of how collaboration works across different personalities and industries. His natural ability to network and stay ahead of trends makes him a valuable asset to any people-first organization.
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Outside of work, Kolby enjoys visiting coffee shops, traveling (especially to Hawaii), and hosting gatherings on his grandparents' farm. Whether he’s thrifting, going for a run, or simply scrolling through MLS listings for fun, Kolby brings his full energy and personality into everything he does.
Hot Rod
The Boss Man
Hot Rod is a small but mighty leader. He stands 13 hands high and spends his days yelling at people to feed him.
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When he wants something done right, he asks others to do it for him. He has implemented daily naps at the office and replaced the office gym with a hay shed.
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Although his tactics might seem odd to people, his big brown eyes and stubborn charm win everyone over eventually.
Hot Rod has been in the industry for just over four years and is excited to meet new clients - as long as they bring him a carrot.
