Birch Block Market
Social Media Management | Content Creation | Digital Advertising (Meta & Google) | Influencer Management | Project Management | Public Relations | SEO
“I started with Hot Rod Communications shortly after I decided to jump into the world of Social Media with The Birch Block Market. Meaning I had about 100 followers on Instagram - if that. Fast forward just about 2 years and I am at 18k on instagram and 22k on Facebook. I couldn’t have created the reach and presence without their guidance, expertise and planning. Christina has put together a solid team. They delivered on all our projects we set out and helped steer me where I needed Something I admired and was grateful for was her confidence in providing their services with the follow through that came with it. I would not hesitate to refer Hot Rod Communications to anyone needing help with their business marketing.”
- Erin Kernaleguen, Owner
The Ask
Birch Block Market, a Saskatchewan-based retailer specializing in agricultural and food production-focused business, approached us to boost their digital presence and drive traffic to their brand. As a key Canadian distributor of the Ankarsrum Stand Mixer, they needed to grow awareness among niche and mainstream audiences alike. Their goal was to amplify brand visibility and engagement through a tailored digital strategy—including social media management, targeted digital advertising, and content creation—to reach both culinary enthusiasts and the agri-food community.
The Results
We executed a results-driven digital strategy that elevated Birch Block Market’s visibility and community engagement. In 2024, our efforts generated over 12.1 million in organic reach, 286,981 total engagements, and 17.9 million reel views—growing their follower count by 9,373. We launched their Pinterest presence, activated influencer partnerships, and drove targeted traffic through Meta and Google ads (reaching 135,082 users from Sept–Dec). Consistent newsletter campaigns and media outreach reinforced brand storytelling, positioning Birch Block as a dynamic, leading voice in Canada’s agri-food retail space.
