Birch Block Market
Social Media Management | Content Creation | Digital Advertising (Meta & Google) | Influencer Management | Project Management | Public Relations | SEO
“Hot Rod Communications has been an invaluable partner, seamlessly blending creativity and strategy to capture the heart of our brand. Their dedication has not only helped us grow our social media presence but also led to the creation of content that has garnered over 18M+ views to date. Their impact has been nothing short of transformative for our success!”
- Erin Kernaleguen, Owner
The Ask
Birch Block Market, a Saskatchewan-based retailer specializing in agricultural and food production-focused business, approached us to boost their digital presence and drive traffic to their brand. As a key Canadian distributor of the Ankarsrum Stand Mixer, they needed to grow awareness among niche and mainstream audiences alike. Their goal was to amplify brand visibility and engagement through a tailored digital strategy—including social media management, targeted digital advertising, and content creation—to reach both culinary enthusiasts and the agri-food community. ​
The Results
We executed a results-driven digital strategy that elevated Birch Block Market’s visibility and community engagement. In 2024, our efforts generated over 12.1 million in organic reach, 286,981 total engagements, and 17.9 million reel views—growing their follower count by 9,373. We launched their Pinterest presence, activated influencer partnerships, and drove targeted traffic through Meta and Google ads (reaching 135,082 users from Sept–Dec). Consistent newsletter campaigns and media outreach reinforced brand storytelling, positioning Birch Block as a dynamic, leading voice in Canada’s agri-food retail space.
