Birch Block Market
Social Media Management | Content Creation | Digital Advertising (Meta & Google) | Influencer Management | Project Management | Public Relations | SEO
“Hot Rod Communications has been an invaluable partner, seamlessly blending creativity and strategy to capture the heart of our brand. Their dedication has not only helped us grow our social media presence but also led to the creation of content that has garnered over 18M+ views to date. Their impact has been nothing short of transformative for our success!”
- Erin Kernaleguen, Owner
The Ask
Birch Block Market, a Saskatchewan-based retailer specializing in agricultural and food production-focused business, approached us to boost their digital presence and drive traffic to their brand. As a key Canadian distributor of the Ankarsrum Stand Mixer, they needed to grow awareness among niche and mainstream audiences alike. Their goal was to amplify brand visibility and engagement through a tailored digital strategy—including social media management, targeted digital advertising, and content creation—to reach both culinary enthusiasts and the agri-food community. ​
The Solution
We crafted a comprehensive, results-oriented strategy tailored to Birch Block Market’s unique goals. Our team produced compelling content and launched a Pinterest account to inspire and engage their audience. We managed targeted Meta and Google ad campaigns to drive traffic, identified and coordinated with key influencers, and developed media outreach opportunities to elevate brand visibility. Ongoing newsletter creation and marketing support kept their community informed and engaged. Through strategic digital efforts and thoughtful storytelling, we helped position Birch Block as a standout voice in the agri-food retail space.
​
