KidSport Canada
Campaign Development | Project Management | Video Management
TESTIMONIAL COMING SOON!
The Ask
KidSport, a national nonprofit dedicated to removing financial barriers so all kids can play organized sports, approached us to develop a compelling campaign concept for their 2024 Give the Gift of Sport initiative. Their goal was to surpass their previous $1M fundraising milestone, capture national, provincial, and regional attention, and inspire Canadians to make a meaningful impact during the holiday season. To achieve this, they needed strategic support in campaign development, project management, and video production - designed to drive donations and change the lives of young athletes across the country.
The Results
We built a bold, emotionally resonant campaign from the ground up to elevate KidSport’s Give the Gift of Sport initiative. Our team led end-to-end project management, developed a strategic campaign framework, and collaborated closely with designers to create all visual assets. We scripted and storyboarded the campaign’s commercial, managed videographers, and oversaw both pre- and post-production. The result? A national campaign that included a powerful TV spot and exceeded expectations—raising well over $1 million and becoming the most successful fundraising initiative in KidSport’s history.
