Horse Expo Canada
Event Marketing | Public Relations | Digital Advertising | Sponsorship
“Working with Hot Rod Communications has been a game-changer for Horse Expo. Their deep knowledge of the equine industry and strategic approach to sponsorships, digital advertising, and PR have been instrumental in elevating our event. Thanks to their expertise, we've seen significant growth in both attendance and brand visibility, while also securing valuable partnerships that align with our mission. Their innovative digital campaigns and targeted PR strategies have helped us reach new audiences, attract top-tier sponsors, and increase overall engagement. We are thrilled with the results and the ongoing success they’ve helped us achieve.”
- Ryan Gordon, Executive Director
The Ask
Horse Expo Canada is Western Canada's largest equine showcase. They were looking to build their roster of sponsors and level up their overall presence across the board through public relations, event marketing, and digital advertising. They also wanted to grow their audience by attracting new attendees to the Expo. They were looking for a partner who could provide consistent execution, a proactive strategy, and a cohesive voice to unify their online presence and amplify their impact.
​
The Results
​Our strategies led to a twofold increase in sponsorship opportunities through customized packages, strategic partner outreach, and targeted property alignment. The 2025 event welcomed approximately 18,000 attendees over three days, featured 133 clinics, demos, and presentations, and hosted 234 exhibitors. First-time attendance rose by 30%, driven by a digital strategy aimed at new and returning guests. Earned media coverage reached audiences across Canada and beyond—attracting global visitors. Our team also provided hands-on event management, ensuring seamless execution and brand consistency throughout the experience.​
