Horse Expo Canada
Event Marketing | Public Relations | Digital Advertising | Sponsorship
“Working with Hot Rod Communications has been a game-changer for Horse Expo. Their deep knowledge of the equine industry and strategic approach to sponsorships, digital advertising, and PR have been instrumental in elevating our event. Thanks to their expertise, we've seen significant growth in both attendance and brand visibility, while also securing valuable partnerships that align with our mission. Their innovative digital campaigns and targeted PR strategies have helped us reach new audiences, attract top-tier sponsors, and increase overall engagement. We are thrilled with the results and the ongoing success they’ve helped us achieve.”
- Ryan Gordon, Executive Director
The Ask
Horse Expo Canada is Western Canada's largest equine showcase. They were looking to build their roster of sponsors and level up their overall presence across the board through public relations, event marketing, and digital advertising. They needed a partner who could provide consistent execution, a proactive strategy, and a cohesive voice to unify their online presence and amplify their impact.
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The Solution
To achieve such objectives, our team ended up managing Horse Expo Canada’s sponsorship from creating the packages, pricing and properties. We worked with media across Canada to get earned coverage and built a digital strategy to reach new people... connections with influencers, media outlets, and potential partners across Western Canada. Our team also led strategic ad campaigns and provided hands-on project management—keeping everything aligned, on-brand, and results-driven.​
