Scotiabank Hockey Day in Canada

The Ask

Scotiabank Hockey Day in Canada, a nationally celebrated event uniting communities through hockey, enlisted our team to support its 2025 festivities in Canmore, Alberta. They needed experienced leadership to guide the local organizing committee and ensure seamless event execution. Their ask included comprehensive event management support—ranging from sponsorship coordination and internal/external communications to on-the-ground logistics and creative ideation. The goal was to deliver a memorable, community-driven celebration that reflected the spirit of the game while managing the complexities of a high-profile, large-scale national broadcast event. ​​

The Solution

We delivered a strategic, hands-on approach tailored to the scale and spirit of Scotiabank Hockey Day in Canada. By leading sub-committees, managing non-broadcast logistics, and overseeing key events—including concerts, alumni games, banquets, and more—we ensured every detail was executed flawlessly. Our team handled sponsorship recruitment, package development, and partner communications, while serving as the primary liaison with Sportsnet and Scotiabank. With over 20 events and a 12-hour live broadcast, we brought creative direction and operational precision to the table—helping deliver the smoothest Hockey Day in the event’s 25-year history. 

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