Smitty's Canada
Content Creation | Digital Advertising | Social Media | Digital Ads | Website Updates | SEO | Influencer Management | Public Relations | Email
“Hot Rod Communications has been a solid partner in supporting our marketing efforts. From graphic design that aligns perfectly with our brand guidelines to creating engaging reels and producing our national TV commercial, they’ve become an extension of our team. Their fresh ideas and deep understanding of our brand help us stay relevant and consistently strengthen our presence.”
- Ryan Josue, Director of Marketing
The Ask
Smitty’s Canada, one of the country’s most beloved family-friendly dining brands, approached us to elevate their digital presence and drive brand growth. Their goal was to enhance customer engagement, increase online visibility, and expand their reach across multiple channels. They needed a comprehensive digital strategy, including content creation, digital advertising, social media management, website updates, SEO, influencer partnerships, public relations, and email marketing—all designed to strengthen their connection with families nationwide.
The Solution
We developed a dynamic, results-driven approach tailored to Smitty’s needs. By crafting engaging content, running high-performance digital ad campaigns, optimizing SEO, and leveraging influencer collaborations, we helped amplify their brand’s voice. Our strategic social media management and targeted PR efforts ensured consistent audience engagement, while data-driven email marketing nurtured customer relationships. To maintain a strong and unified brand presence, we implemented standardized graphic design elements and content guidelines across all franchises. The result? Increased brand awareness, stronger customer loyalty, and measurable business growth—solidifying Smitty’s as Canada’s go-to family dining destination.
