Rugby Canada
Social Media Support | Content Creation | Digital Ads | Influencer Management | Public Relations | Event Support | Media Relations | Community Engagement
TESTIMONIAL COMING SOON!
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The Ask
Rugby Canada enlisted our support for their Men’s National Team’s World Cup Qualifier Match against Team USA, hosted at McMahon Stadium in Calgary on August 22, 2025. Their objectives focused on boosting ticket sales and driving local awareness of the event, while also fostering community pride and deeper engagement around Team Canada. Additionally, Rugby Canada sought strategic media pitching to secure coverage highlighting the match and its players, alongside tailored content development and digital performance strategies to maximize reach and impact.
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The Results
The campaign sparked national pride and local excitement around Rugby Canada’s World Cup Qualifier. Over 52,000 fans were reached through social media outlets, with influencers adding approximately 86,000 additional views to the conversation. Awareness soared through nearly 150+ radio spots, three CTV Morning Live interviews, and partnerships with influencers, media outlets, and community groups. Digital campaigns produced 1.25 million impressions, driving fans to the stadium. With 11,587 supporters in attendance to witness Team Canada's win, the event achieved the year’s highest crowd and marked a historic milestone for Canadian rugby post-pandemic.
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