Beakerhead
Social Media Marketing | Content Creation | Public Relations
"Working with Hot Rod Communications has been an absolute pleasure. Their creativity, passion, and unwavering commitment to excellence makes them stand out. With their deep expertise in Influencer Marketing, PR, and Social Media, they seamlessly integrated into Beakerhead’s fun, bold, and innovative spirit. From crafting engaging content to driving real-time social media conversations, they were a true partner in every aspect. Their hands-on approach played a key role in the success of our event."
- Elrin Bernie, Marketing Manager (Telus Spark/Beakerhead)
The Ask
Beakerhead, an awe-inspiring fusion of art, science, and engineering, approached us to help elevate the visibility of their one-of-a-kind annual event. Their goal was to boost event awareness, grow their audience, and drive engagement across both digital and traditional platforms. To do this, they needed strategic support in social media marketing and management, content creation, and public relations—aimed at igniting curiosity, expanding their reach, and inspiring more people to experience the wonder of Beakerhead firsthand.
The Solution
We implemented a strategic, content-forward approach to amplify Beakerhead’s unique voice and drive event visibility. Our team managed social media across all major platforms—including Instagram, Facebook, TikTok, LinkedIn, and X—while handling all PR initiatives, press releases, and media outreach. We crafted compelling copy, speaking notes, and announcements to keep messaging cohesive and engaging. By tracking audience growth, media insights, and collaborating closely with TELUS Spark’s marketing agency, we ensured consistent brand alignment. The result? Increased awareness, stronger engagement, and a meaningful boost in reach for Beakerhead’s standout celebration of science and creativity.
​
​
